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A Ding in a Ding: Three Reasons Smartphones Won’t Cost Jobs

Steve Jobs once famously said he wanted to put a ding in the universe: an infamously high standard that has the rest of us scrambling just to put a ding in the ding. Such micro-dinging is hard work, and the last thing I want to see is technology making that work harder. As I said, I expect technology to become a slave useful for creating jobs, opportunity, and wealth in your community. I want each and every...

According to legend. Magic!

According to legend. Those are magic words. They bring us back to childhood, that time of wonder, when the equally magical phrase “Once upon a time” teleported us from reality to the world of fantasy. “According to legend” has the same effect. It alerts your audience that they are about to hear a good story ~ maybe even a whopper ~ about stone ships and dragons, knights and patriots,...

My experience with the Pocketguide Mobile Tour Framework, or “Why did the duck cross the road?”

The first tour framework I tried was Pocketguide from Budapest, Hungary. Since I had never used a framework before and had nothing to which to compare it, I thought PG was the bee’s knees. I even wanted to work for them. I really did. I was especially intrigued with how PG tours give the user turn-by-turn directions for how to get from one point of interest to the next. “Turn left,” the...

When to Use a Tour Framework, and When Not To

There are a growing number of tour app “frameworks” which, in theory at least, should make it easy for you to create your own mobile tour and have it available in the app stores with a fraction of the time and cost it would take to build a tour app from scratch. I’ve used three such frameworks: PocketGuide from Budapest, Hungary Toursphere from Boston, MA Tour Buddy from Savannah, GA But there are...

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