how to build or buy the best apps for smarter, safer, more adventurous travel

Mobile Tours are a Time Machine: Why We Need to Act with Urgency

The huge advantage of mobile technology is that a variety of content (audio, video, pictures, etc.) can be linked to an exact position on earth and consumed on demand by the smartphone carrying tourist. That content can be highly specialized. Multiple languages can be offered, heck, even multiple interpretations of a thing. As I write this, I am Buenos Aires, where the famous La Casa Rosada (The Pink House) has a...

A Ding in a Ding: Three Reasons Smartphones Won’t Cost Jobs

Steve Jobs once famously said he wanted to put a ding in the universe: an infamously high standard that has the rest of us scrambling just to put a ding in the ding. Such micro-dinging is hard work, and the last thing I want to see is technology making that work harder. As I said, I expect technology to become a slave useful for creating jobs, opportunity, and wealth in your community. I want each and every...

According to legend. Magic!

According to legend. Those are magic words. They bring us back to childhood, that time of wonder, when the equally magical phrase “Once upon a time” teleported us from reality to the world of fantasy. “According to legend” has the same effect. It alerts your audience that they are about to hear a good story ~ maybe even a whopper ~ about stone ships and dragons, knights and patriots,...

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