how to build or buy the best apps for smarter, safer, more adventurous travel

Advice from the Cheshire Cat: How to Tailor Your Smartphone Tour App

One day Alice came to a fork in the road and saw a Cheshire cat in a tree. “Which road do I take?” she asked. “Where do you want to go?” was his response. “I don’t know,” Alice answered. “Then,” said the cat, “it doesn’t matter.” I love that pearl of wisdom by Lewis Carroll from Alice in Wonderland. If you don’t know where you are going, then any road will get you there! This is especially true of smartphone...

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