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A Case for an Oxymoron: Intelligent Radio Advertising

It is the fall of 1972, and I am a high school student in Northern Virginia. My father has given me a Heathkit tube radio he built in the 1950’s, and I use it to tune in 102.3 — one of the few “underground” FM stations playing progressive, indie rock and roll. The jock’s opening words are like a magic incantation to my young ears. “This is Cerphe coming to you from high atop the...

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